In marketing, career progression can often seem like a complex maze. Without a clear roadmap, marketers may feel lost and unsure how to navigate their career growth. Misaligned expectations lead to frustrated teams and loss of talent. Marketing leaders can provide much-needed clarity and direction.By defining clear, realistic marketing career pathways, marketing leaders empower their teams to make informed decisions about their professional development and, ultimately, retain top talent.Career pathways give visibility into career growth opportunities through four dimensions: roles, time spent in roles, compensation, and the competencies needed to succeed.